A Resource for Donors
Charitable Choices emerged out of the effort in the 1980s to open up the world's largest workplace charity drive (the Combined Federal Campaign) to a much greater range of charities. We've always worked to give all charities -- large and small, well-known and unknown, national and local -- an opportunity to communicate to donors why their work is important. Our website -- which we began in the 1990s -- is an extension of that commitment.
Our charity guides are very engaging and easy to use, being organized by the type of work charities do (animal protection, medical research, etc.). We have a unique system for distributing our guides, handing out many of them to federal and military employees as they enter their workplace.
We offer all charities very low-cost ways to communicate with potential donors, especially CFC donors. We also offer in-depth information and guidance about the Combined Federal Campaign.
Learn about How to become part of our guides and website.
The 2018 CFC fall campaign is far ahead of last year’s campaign schedule, a good sign that this year’s CFC will be much more successful. Last year’s campaign plummeted nearly 40%, a loss of more than $65 million for charities. One key reason: the campaign started far later than normal.
There are times when you wish you hadn’t been right. Unfortunately, those who predicted the negative impact of many of the federal charity drive’s changes could not have been more right.
Last fall -- the year these changes were finally implemented – saw the CFC experience by far its biggest decline ever, both in total dollars given and number of donors.
The long-awaited national CFC giving website – in many ways the centerpiece of the huge changes being made this year in the federal charity drive -- opened Monday, Oct. 16,
Several charities have told us that they are receiving significantly less of the donations pledged to them during the 2016 campaign. One charity reported receiving just 57% of their pledged amount, far less than normal. Why is this?
Charities have never received all the CFC donations they are pledged, for two reasons.
This fall’s CFC campaign will be starting about a month later than normal and run into early January for the first time. The official start date is October 2. The actual start date in at least some of the CFC’s 37 regions may be later than this. Normally the campaign starts right after Labor Day.
Over the years we’ve tried many ways to reach Combined Federal Campaign donors, by far the biggest challenge of raising money through the federal charity drive. Besides our own CFC charity guides, two ways have stood out.
One is a great way to reach federal employees: Recreation News, a monthly that focuses on things to do in the mid-Atlantic region.
It’s the federal government’s diversity that makes it so hard for charities to reach the people who can give through the government’s workplace fund-raising drive.
Federal and military employees are spread across the world. They do all kinds of tasks and have all kinds of interests – military policy, agriculture, weather, health research, medical care – the list is long.
As a result, it’s very hard to find ways to reach very many of these people, especially federal employees.
A good way to reach Combined Federal Campaign donors in the DC area is the Post’s Express daily newspaper. We’ve used it ourselves.
A better way to reach many more DC-area CFC donors is through Charitable Choices. If you can do both, that’s great. If you can’t, please consider becoming part of Charitable Choices’ CFC charity guides, website and our other CFC promotional options.
This fall’s Combined Federal Campaign will be run in a completely different way, the biggest changes in the federal charity drive in 30 years.
How will all this impact the CFC and your charity this fall?
The latest report on how much individual charities get through the CFC included striking data about the value of Charitable Choices' guides and website.