Two things are at the heart of our work to promote charities in the Combined Federal Campaign and among other individual donors: Our attractive guides that function as guides, not collections of ads. And our complex and very effective system for distributing our guides.
Charitable Choices emerged out of the effort in the 1980s to open up the world's largest workplace charity drive (the Combined Federal Campaign) to a much greater range of charities. We've always worked to give all charities -- large and small, well-known and unknown, national and local, old and new -- an opportunity to communicate to donors why their work is important. Our website -- which we began in the 1990s -- is an extension of that commitment.
Our charity guides are very engaging and easy to use, being organized by the type of work charities do (animal protection, medical research, etc.). We have a unique system for distributing our guides, handing out many of them to federal and military employees as they enter their workplace.
We offer all charities very low-cost ways to communicate with potential donors, especially CFC donors. We allow small charities (annual budgets under $500,000) to be part of our website for free. We also offer charities in-depth information about the Combined Federal Campaign.
Learn about How to become part of our guides and website.
Learn about how we distribute our charity guides. Here you'll also find invoices documenting our printing and distribution.
Here are the options/costs for National/International charities.
Does being in our guides and website work? We recently looked at data for several charities that had long been part of our guides, dropped out, then came back the next year. This data strongly suggests that our guides and website have a big impact on CFC charities.