Is CFC-focused Promotion Still Worth It? What the Data Shows for Two Charities that Have Taken Different Paths
With the federal charity drive declining since 2010, is it worth it to promote your charity’s work among potential CFC donors?
Two similar charities have answered this question in different ways since 2010, one continuing and expanding its CFC-focused promotion, the second cutting back to the point where it now appears to do little CFC promotion.
The two are Food For The Poor and World Vision. Both are large Christian charities with strong brands that work internationally.