Charity Choices

A Resource for Donors

How to Be Part of Charitable Choices Guides and Joint Ads

For more than 30 years, Charitable Choices has been helping charities raise more money in the federal government's charity drive, the Combined Federal Campaign (CFC).  We produce and distribute three guides to CFC charities. We also organize joint ads in other publications.

Our new website gives charities a chance to tell potential donors what they do and why their work needs support. Charities that are part of our guides or joint ads get a premium page in our site for a full year for free.

Every CFC charity can be part of our guides, website and other options.  We are not a CFC “federation.” We are an information source about CFC charities. 

Here are the options we're offering in 2018.  Here are the options for DC-area charities.

Here are the prices/options for national/international charities  Here are the prices/options for local DC-area charities.

Here is how we distribute our guides. We print and distribute a lot of guides -- more than 300,000 in 2017. Over the years we've built a great network for distributing guides by hand, directly to employees as they go to work in the early morning. In 2017, our own distributors handed out more than 37,500 guides.

Our Guides look great.  We use engaging photos and design and print our guides on white paper, not newsprint.  They look like guides, organized by the types of work charities do ("Children," "Medical Research," etc.), not just collections of display ads.  People use them.

We offer CFC charities many options

In each guide, charities can choose to have display ads or charity stories in addition to their listings. Charities can also choose to be on a page on which each charity answers one question – "Why should I support your work?" Charities get up to 75 words to answer this question, plus their logos and small photos. This allows less well-known charities a chance to explain why their work is so important and needs support.

In addition, we offer two other excellent CFC promotion options:

  • We publish a Special CFC Section in Recreation News, a monthly distributed to more than 75,000 federal and military employees in the DC area.
  • We also publish our Military Insert, which went to 564,900 people at nearly 250 military bases across the world in 2016. Both are full-color and look great.

Does being in our guides and other options make a difference?

For years we’ve tracked our guides’ impact. Measuring the Impact explains the ways we and CFC charities have documented this impact.  It also discusses the many factors that can affect how much a charity receives year to year through the CFC.

Some of the most dramatic impact data we've seen involved three related CFC charities that dropped out of our guides in 2014, then came back in 2015.  They went down dramatically the year they left our guides, then went up when they came back. Here's an article that discusses this data as well as data for several other charities that shows the impact our guides can have. 

The details

You can use our National or DC Local Contracts to sign up.

Here are the specs for our guides, Military Insert, Recreation News Special CFC Section and our website.  Here's the form to use for your charity's page in our site.  Here are the seven questions each charity answers. 

If you have questions or need more information, please e-mail or call us: [email protected] 240-683-7100.