For more than 30 years, Charitable Choices has been helping charities raise more money in the federal government's charity drive, the Combined Federal Campaign (CFC). We produce and distribute three guides to CFC charities. We also organize joint ads in other publications.
Our website gives charities a chance to tell potential donors what they do and why their work needs support. Charities that are part of our guides or joint ads get a premium page in our site for a full year for free.
Every CFC charity can be part of our guides, website and other options. We are not a CFC “federation.” We are an information source about CFC charities.
Here is how we distribute our guides. We print and distribute a lot of guides -- more than 225,000 in 2019. Over the years we've built a great network for distributing guides by hand, directly to employees as they go to work in the early morning. In 2019, our own distributors handed out more than 37,500 guides.
- Distribution Overview and Summary explains what makes our distribution so effective and details how many print impressions go to federal employees and military personnel.
- Distribution Detailed Reports lists the 121 federal offices, 39 Metro stations and 93 military bases we targeted in 2019.
Our Guides look great. We use engaging photos and design and print our guides on white paper, not newsprint. They look like guides, organized by the types of work charities do ("Children," "Medical Research," etc.), not just collections of display ads. People use them.
We offer CFC charities many options
In each guide, charities can choose to have display ads or charity stories in addition to their listings. Charities can also choose to be on a page on which each charity answers one question – "Why should I support your work?" Charities get up to 75 words to answer this question, plus their logos and small photos. This allows less well-known charities a chance to explain why their work is so important and needs support.
In addition, we offer two other excellent CFC promotion options:
- We publish a Special CFC Section in Recreation News, a monthly distributed to nearly 75,000 federal and military employees, mostly in the DC area. Here is the list of all the federal and military offices to which Rec. News is delivered. In addition, this issue of Rec News was downloaded from the Rec News website 129,307 times.
- We also publish our Military Insert, which went to 522,400 people at 229 military bases across the world in 2019. Here are lists of the U.S. and overseas bases that received our Insert. Both our Rec News Special Section and our Military Insert are full-color and look great.
Does being in our guides and other options make a difference?
For years we’ve tracked our guides’ impact. Last year we published a report on data for more than two dozen charities that documents the positive impact our guides can have for many charities. This report builds on an article that summarized some of the most dramatic impact data we've seen, data that involved three related CFC charities that dropped out of our guides in 2014, then came back in 2015. They went down dramatically the year they left our guides, then went up when they came back.
Measuring the Impact explains the ways we and CFC charities have documented this impact. It also discusses the many factors that can affect how much a charity receives year to year through the CFC.
Here are the specs for our guides, Military Insert, Recreation News Special CFC Section and our website. Here's the form to use for your charity's page in our site. Here are the seven questions each charity answers.
If you have questions or need more information, please e-mail or call us: [email protected] 240-683-7100.