Charity Choices

A Resource for Donors

How to Be Part of Charitable Choices Guides and Joint Ads

For more than 30 years, Charitable Choices has been helping charities raise more money in the federal government's charity drive, the Combined Federal Campaign (CFC).  We produce and distribute three guides to CFC charities. We also organize joint ads in other publications.

Our website gives charities a chance to tell potential donors what they do and why their work needs support. Charities that are part of our guides or joint ads get a premium page in our site for a full year for free.

Every CFC charity can be part of our guides, website and other options.  We are not a CFC “federation.” We are an information source about CFC charities. 

Here are the options we're offering in 2021. Here are the options for local, DC-area charities.

Here is how we distribute our guides. We print and distribute a lot of guides -- nearly 225,000 in 2020. Over the years we've built a great network for distributing guides by hand, directly to employees as they go to work in the early morning. In 2020, our distributors handed out more than 67,000 guides in the DC area and at U.S. military bases. A total of 325,000 Military Inserts were handed out at military bases across the world. 

Our Guides look great.  We use engaging photos and design and print our guides on white paper, not newsprint.  They look like guides, organized by the types of work charities do ("Children," "Medical Research," etc.), not just collections of display ads.  People use them.

We offer CFC charities many options

In each guide, charities can choose to have display ads or charity stories in addition to their listings. Charities can also choose to be on a page on which each charity answers one question – "Why should I support your work?" Charities get up to 75 words to answer this question, plus their logos and small photos. This allows less well-known charities a chance to explain why their work is so important and needs support.

In addition, we offer two other excellent CFC promotion options:

  • We publish a Special CFC Section in Recreation News, a monthly distributed to nearly 75,000 federal and military employees, mostly in the DC area. Here is the list of all the federal and military offices to which Rec. News is delivered.  In addition, this issue of Rec News was downloaded from the Rec News website 131,021 times.

To reach employees working from home during the pandemic, we and Rec News published a monthly email that went to about 60,000 federal and military employees.  Each email highlighted several of our charities in the the Rec News Special Section and in our guides.  We'll continue this email in 2021.

  • We also publish our Military Insert, which went to 483,200 people at 179 military bases across the world in 2020.   Both our Rec News Special Section and our Military Insert are full-color and look great.

Does being in our guides and other options make a difference?

For years we’ve tracked our guides’ impact. Last year we published a report on data for more than two dozen charities that documents the positive impact our guides can have for many charities.  This report builds on an article that summarized some of the most dramatic impact data we've seen, data that involved three related CFC charities that dropped out of our guides in 2014, then came back in 2015.  They went down dramatically the year they left our guides, then went up when they came back.

Measuring the Impact explains the ways we and CFC charities have documented this impact.  It also discusses the many factors that can affect how much a charity receives year to year through the CFC.

The details

You can use our National or DC Local Contracts to sign up.

Here are the specs for our guides, Military Insert, Recreation News Special CFC Section and our website.  Here's the form to use for your charity's page in our site.  Here are the seven questions each charity answers. 

If you have questions or need more information, please e-mail or call us: [email protected] 240-683-7100.