On Giving Tuesday, when The Washington Post’s 135,000 subscribers open their newspapers, the first thing they will see is a special section that wraps around their newspapers.
These “gatefold” sections are very popular with many large businesses because they know that every Post subscriber (average household income: $129,000+) will see them. The Post charges these advertisers six figures.
But on Giving Tuesday, your charity can be part of this special section for a fraction of what these large companies pay.
We offer two options:
- A “Why Should I Support Your Work?” space. This is a great way for charities to explain why their work is so important and needs support. You get a tagline, small photo, logo, CFC #, web address and 65 words to answer the Why Support? question. Here is our Why Support section in last year’s Post.
- A full-color Display Ad. We offer two sizes: Medium Horizontal or Large Vertical. We can produce the ad if needed.
We’ve kept the cost low, especially given what the Post is charging us. A Why Support space or a Medium Horizontal display ad is $1,500. A Large Vertical display ad is $2,750. In contrast, the Post’s minimum price for charities to be part of this section is $5,000!
PLUS, we will give you a listing in our Holiday Guide (74,474 distributed last year) for FREE. And you get a premium page in our CFC Website for a full year for FREE.
Why be part of our Giving Tuesday page? Post subscribers not only have large household incomes, 79% have donated to charities in the past year. About 20,000 can give through the Combined Federal Campaign (federal employees, military members, postal employees, retirees).
And this special giving section not only will be seen by the Post’s print subscribers, it will also be available to the Post’s digital subscribers who read the Print Edition, about 185,000 daily.
If the cost is too high for your budget this year, you can have a listing in our Holiday Guide plus a premium page on our website for just $500. The normal cost is $1,350.
The sign-up deadline is Friday, Nov. 15. But please try to respond as soon as possible: we only have a few Why Support and Display Ad spaces left.
For more information or to get you the sign-up form, contact [email protected] or [email protected]. Or call MaryAnn at 310-392-8240 or Tim at 240-683-7100.